Professional Summary
Results-driven marketing professional with over seven years of experience in partner marketing, brand strategy, and complex project coordination. Proven track record of managing end-to-end campaigns for high-level stakeholders and higher education institutions. Expert at translating partner goals into executable marketing programs, managing creative workflows, and driving measurable funnel conversions.
Core Competencies
Strategy: Partner Program Ownership, Pre-Sale Strategy & Scoping, Cross-Functional Team Collaboration, Stakeholder Management.
Execution: Multi-Channel Campaign Management, Creative Production Workflows, Project Management (JIRA, Asana, ClickUp), Event Logistics.
Design & Storytelling: Brand & Asset Management, Publication Design, Deck Building, Content Development, Adobe Creative Suite.
Professional Experience
Communications and External Relations Coordinator | 08/2024 – Present
Columbia University | SIPA | New York, NY
Columbia University | SIPA | New York, NY
Program Ownership: Execute communications and marketing strategies for a fast-paced, agency-style department, managing the lifecycle of brand assets and internal communications.
Strategic Coordination: Serve as Project Coordinator for high-stakes specialty events, developing visual concepts, managing marketing assets, and executing cross-functional communications plans from inception through post-event reporting.
Process Innovation: Developed a new collaborative process with department leads to produce biweekly newsletters for dual audiences, scaling reach to 3,000 readers within 30 days.
Stakeholder Management: Lead front-of-house operations for high-level events, facilitating real-time communication between event staff, security, and VIP guests to ensure flawless execution.
Partner Marketing Lead | 03/2022 – 01/2024
2U, Incorporated / edX | Lanham, MD
2U, Incorporated / edX | Lanham, MD
Partner Relationship Management: Formulated and implemented marketing initiatives across seven higher education institutions, navigating intricate partner relationships to manage 35 distinct learning products.
Creative Direction & Delivery: Provided creative direction and facilitated cross-functional meetings to ensure program initiatives aligned with individual partner brand standards and multi-channel requirements.
Performance Optimization: Collaborated with partners to develop unified strategic approaches, resulting in a 15% average increase in funnel conversion rates for degree programs.
GTM Strategy: Developed and launched an inaugural in-person activation strategy for a new partner brand, successfully generating a new stream of high-intent prospects within six months.
Strategic Scoping: Campaigned for and secured partner buy-in for a portfolio-wide asset enhancement project within a 90-day window, ensuring alignment between brand goals and operational feasibility.
Marketing Director | 07/2018 – 02/2022
Baltimore Collegetown Network | Baltimore, MD
Baltimore Collegetown Network | Baltimore, MD
Brand Rebranding & Strategy: Spearheaded the strategy and content development for the “Baltimore Look Book” rebranding, garnering over one million impressions across digital and social platforms.
Operations & Logistics: Orchestrated the end-to-end production, printing, and distribution process for the network’s premier publication, delivering 100,000+ copies annually across 13 member institutions.
Social Media Amplification: Established a three-pronged social media engagement strategy that increased audience growth by 20% through cross-promotional initiatives.
Donor Relations Coordinator | 10/2016 – 07/2018
Johns Hopkins University | Baltimore, MD
Johns Hopkins University | Baltimore, MD
Account Management: Managed acknowledgment systems and stewardship strategies to enrich relationship timelines and meet quarterly engagement goals for high-level donors.
Template & System Design: Developed a library of scalable communication templates and reporting systems to ensure accuracy and timeliness in partner/donor outreach.
Technical Skills
Tools: Adobe Creative Suite, Canva, JIRA, Google Workspace, Microsoft Office (Strong Deck Building), Tableau, Slack, Mailchimp, ClickUp, Drupal, Asana, MuckRack, Cision.
Skills: Brand Management, Marketing Strategy, Content Development, Budget Reconciling, User Experience Design, Focus Groups.