Professional Summary
Multi-faceted marketing and communications professional with a decade of driving strategy and campaign execution, project coordination, and collaborative partnership. Proven track record of cultivating stakeholder goals into marketing and communications campaign strategies, managing workflows and deliverables.
Professional Experience
Communications and External Relations Coordinator | 08/2024 – Present
Columbia University | SIPA | New York, NY
Columbia University | SIPA | New York, NY
Execute integrated communications and marketing strategies for a fast-paced, agency-style department, managing the digital and physical brand assets and internal communications for the School of International and Public Affairs.
Facilitating asset development processes, developing visual concepts, managing marketing collateral, and executing communications plans for events like SIPA in DC and the launch of the Global Affairs and Public Policy major.
Developed a new end-to-end, collaborative process with department leads and other stakeholders to produce biweekly newsletters for three audiences.
Partner Marketing Lead | 03/2022 – 01/2024
2U, Incorporated / edX | Lanham, MD
2U, Incorporated / edX | Lanham, MD
Managed and implemented marketing initiatives across seven higher education institutions, navigating intricate partner relationships to manage 35 distinct learning products.
Directed creative strategy and coordinated cross-functional teams (creative operations, program management, product) to deliver multi-channel campaigns aligned with partner brand guidelines and enrollment goals.
Performance Optimization: Collaborated with partners to develop unified strategic approaches, resulting in a 15% average increase in funnel conversion rates for degree programs.
Developed and launched the first in-person activation strategy for a new partner brand, successfully generating a new stream of high-intent prospects.
Secured stakeholder buy-in for a portfolio-wide brand asset refresh across three university partners in 90 days, aligning creative standards with enrollment campaign requirements.
Marketing Director | 07/2018 – 02/2022
Baltimore Collegetown Network | Baltimore, MD
Led the brand strategy and content creation for the “Baltimore Look Book” rebranding, garnering over one million impressions across digital and social platforms, creating the foundation for the overall Baltimore Collegetown rebranding.
Baltimore Collegetown Network | Baltimore, MD
Led the brand strategy and content creation for the “Baltimore Look Book” rebranding, garnering over one million impressions across digital and social platforms, creating the foundation for the overall Baltimore Collegetown rebranding.
Orchestrated the end-to-end production, printing, and distribution process for the network’s premier publication, delivering 100,000+ copies annually across 13 member institutions.
Established a three-pronged social media engagement strategy that increased audience growth by 20% through cross-promotional initiatives across Facebook, Instagram, and X (formerly Twitter).
Donor Relations Coordinator | 10/2016 – 07/2018
Johns Hopkins University | Baltimore, MD
Johns Hopkins University | Baltimore, MD
Managed acknowledgment systems and stewardship strategies to enrich relationship timelines and meet quarterly engagement goals for high-level donors.
Built a library of a dozen email and acknowledgment templates, reducing turnaround time by 10% and standardizing donor communications across the development team.
Technical Skills
Marketing & Communications: Brand Management, Campaign Management, Asset Management, Education Marketing, Email Marketing, Collateral Development
Strategy & Execution: Marketing Strategy, Partner Program Ownership, Content Strategy Framework, Stakeholder Management, Cross-Functional Team Collaboration, Creative Production Coordination
Tools & Platforms: Adobe Creative Suite, Asana, Canva, Cision, Drupal, Google Workspace, JIRA, Mailchimp, MuckRack, Tableau