Collegetown Fellowship Campaign
Baltimore Collegetown launched a fellowship program to engage students within the network, encouraging the development of innovative leadership skills while earning college credits and serving the community.
In this social media campaign, I utilized brand standards to design post images using Canva, wrote captions for Instagram posts, and organized photo releases from student participants.
In this social media campaign, I utilized brand standards to design post images using Canva, wrote captions for Instagram posts, and organized photo releases from student participants.
The Bet on You Campaign
At the peak of the COVID-19 quarantine, student concerns arose about the future of their higher-education experiences throughout the network. Baltimore Collegetown conceptualized a campaign encouraging Baltimore students to continue seeking out their education despite the changing landscape.
I collaborated with the design team at Skelton Sprouls to source custom yellow text. I designed images and wrote captions for the social media campaign, which encouraged hope and scholars to continue betting on themselves, staying enrolled at their institutions during and after quarantine.
Meet Baltimore Collegetown
After celebrating over 20 years of work in the Baltimore metropolitan area, Baltimore Collegetown needed to reintroduce its work in an accessible way. I collaborated with Next Day Animations to produce the concept and script for a 60-second introductory video and provided the copy for the YouTube caption.
Student Community Outreach
I drafted communications, including a survey sent to students of member institutions. We acquired qualitative data on their experiences and needs during and after quarantine.
I developed digital spaces to house available student-friendly resources, creating COVID-19 (archived) and anti-racism resource landing pages on the Baltimore Collegetown website. They served as collective spaces for students to find the support they needed during those challenging times.
