As part of an ad-hoc team, I helped develop a concept, research vendors, and coordinate the production of print and digital collateral for an in-person activation for Morehouse Online. Morehouse Online was a relatively new business administration degree program in partnership with Morehouse College, an all-male historically black institution.
I drafted the creative brief for the campaign, aligning the social media content with the in-person experience, keeping Morehouse’s institutional branding at the forefront, and managing the creative process through execution.
The activation resulted in hundreds of new leads in a niche program’s funnel.
Building on the festival’s 2022 theme “It’s the Black Joy for Me,” we designed an experience that provided free headshots to festival-goers in exchange for their contact information, along with resources for the men in their lives who could benefit from a program like Morehouse Online.
